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Video is an essential tool for brands!

It has the ability to capture attention, convey a message, and evoke emotions in a way that text and images simply can't match.


If you’re not utilising and implementing video content into your strategies then what are you waiting for?!


The reasons for video content are simple!


1️⃣ Boosts engagement: Videos increases engagement with your audience by providing an immersive and interactive experience. Video content receives 120% more engagement on social media than images and text combined.


2️⃣ Builds trust: They help build trust with your audience by giving them a glimpse into your brand's personality and values. Video can make your business feel more approachable and relatable, giving viewers a reason to trust your brand.


3️⃣ Enhances brand awareness: Video is a powerful tool for brand awareness, as it can quickly and effectively communicate your brand message and values.


4️⃣ Improves SEO: Video content can improve your search engine rankings, as it can keep visitors on your website for longer periods of time. Google's algorithm considers "dwell time" as a ranking factor, so the longer a visitor stays on your website, the better your search rankings will be.



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